I only speculate but yes I think companies and other public figures use "PR hacking" just like this to try to shake associations with bad press. This case is sl

I only speculate but yes I think companies and other public figures use "PR hacking" just like this to try to shake associations with bad press. This case is slightly different to me, though, because Ikea just had a huge reckoning with the falling dressers. They definitely don't want another blow to their reputation on product safety.