It's difficult problem, but don't forget the day rate might sound high but it has got quite a few hidden costs bundled up in it: pension, holidays, down time, e

It's difficult problem, but don't forget the day rate might sound high but it has got quite a few hidden costs bundled up in it: pension, holidays, down time, expenses and the various taxes. To answer your question: different things appeal to different people. Other than the obvious of paying someone a boat load of money you could try promoting some of your companies 'soft perks', not the gimmicks like ping pongs tables and free drinks but things like: - real flexible working - extra vacation days - accommodating regarding personal vs work life As others have said: - selling the work they'll be doing - the technologies you use - how many users your products has - what your products applications are