I think he genuinely believes these issues are much broader than a single company. So he wants to encourage discussion about the general issue, instead of spark

I think he genuinely believes these issues are much broader than a single company. So he wants to encourage discussion about the general issue, instead of sparking even more unproductive, repetitive argument about a single company which would overshadow the broader and more interesting issue he sees. (As we can see here, where a quarter of the comments are debating the business model of Mighty.)