I think the problem is that big corporations always demand big returns in gaming not realizing for every smash hit there's usually many flops to middling succes

I think the problem is that big corporations always demand big returns in gaming not realizing for every smash hit there's usually many flops to middling successes. If they would stop trying to make just one product for one class of consumer and actually diversify their products then they'd have more reliable income rather than chasing fads like fools. It's been frustrating to see the likes of Activision, Ubisoft, and etc just constantly fail on something that doesn't really take much innovation nor really any 'vision' to achieve.