More search engines and/or algorithms is the answer IMO. Having one singular page and answer for a query describing the world's online information is far from i

More search engines and/or algorithms is the answer IMO. Having one singular page and answer for a query describing the world's online information is far from ideal, particularly when some search engines have the predisposition of showing their own datasets over organic results wherever possible. Anecdotally, Google tends to favour newer content so there's a lot of content recycling going on serving no purpose other than pleasing the algorithm. And of course if you're say, a UK retail site and you suffer an algorithmic penalty, that's potentially half of your traffic gone (G has 95% of the UK search market, around 50% of information discovery is via search). A lot of power for one company to have, too much.