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The problem is that "The Blizzard Way" is not what Activision Blizzard has actually been doing for the past many years. Diablo 3 was a rocky launch, and the al
by bick_nyers 5y ago
The problem is that "The Blizzard Way" is not what Activision Blizzard has actually been doing for the past many years.
Diablo 3 was a rocky launch, and the always online requirement was indicative of poor choices by management. Recall, that they wanted a healthy real money auction house (presumably to take their percentage off the top), and always online is typically utilized to block piracy. Of course, anyone with a brain and not currently trying to get a promotion knows, that piracy is a distribution problem. D3 came back into popularity with the Reaper of Souls expansion, a lot of the early problems in the game were fixed, and it still today is incredibly fun to play. In addition, the tone deafness of "do you guys not have phones?" tells you everything you need to know. Some dude at the top saw that mobile is a big trend (good job!), then drew from a hat a name of a Blizzard game, then blessed that title with his brilliance.
Heroes of the Storm, they tried to push as an esport, and invested heavily into... everything except the game itself. What happened to build it and they will come? The truth is, it is a very fun MOBA, it fixes a lot of the problems of the entire genre. In doing so, it rewards team play so much more than being a lone hero. You would think it helps the competitive scene, but in the case of the MOBA playerbase that's often the most toxic and egocentric, it doesn't mesh well. They could have easily enjoyed having the most player friendly, low toxicity MOBA experience that tons of people crave. But no, if there wasn't a world championship scene on par with League of Legends, it wasn't worth Blizzard's time.
Hearthstone had some problems catering to China but I do think with the recent battle pass system and the increased in game economy, there are some great steps in the right direction. Good turnarounds in the monetization area for sure.
Overwatch you would be surprised to know has some very impressive player numbers even now, for a game that gets no updates. Now that Jeff Kaplan is gone, I'm afraid the last of the best of original Blizzard are gone. I really, really, really hope Overwatch 2 is good. I will give it a few solid chances and I will revisit it. I fear the worst though, I don't think Jeff would leave his baby like that.
Warcraft 3 Remastered was a disgrace by management. Truly. You could have literally, and I mean literally, took Warcraft 3 source code, and dropped in touched up models, sounds, and textures. It would have sold like crazy. That's it, no excuse. Why did they have to reinvent the wheel, with a team comprised mostly of interns and fresh college graduates, rush it, with no communication with the delays, oh and did I mention that the main menu is an unoptimized web app running on chromium?
The story of Activision Blizzard is monetization for the sake of monetization alone, and management decisions formed solely on the basis that they sound good to other managers. Overwatch had the pleasure of being shielded by Jeff Kaplan, so it suffered less than it had to. The other large projects usually launch like crap, but after management has had their way with the game for the first year or two, the devs slowly but surely bring it back and make it fun at the very least. Do they have the financial resources on their side? No. But be damn sure they will improve and polish the core gameplay loops.
I have watched this slow death since around 2014 at least, but it's hard to know where along the way the roots became so badly damaged that Blizzard became destined to be EA-like.
- void_mint 5y ago> The problem is that "The Blizzard Way" is not what Activision Blizzard has actually been doing for the past many years. This isn't true though. Delaying (and not announcing) Diablo 4 is typical "Blizzard Way" nonsense. Same with the Overwatch content drought. > Overwatch you would be surprised to know has some very impressive player numbers even now, for a game that gets no updates. Now that Jeff Kaplan is gone, I'm afraid the last of the best of original Blizzard are gone. I really, really, really hope Overwatch 2 is good. I will give it a few solid chances and I will revisit it. I fear the worst though, I don't think Jeff would leave his baby like that. I wouldn't be surprised about anything related to Overwatch as I have played competitively/semi competitively since the beta. Overwatch is kind of an excellent example of a good idea implemented so poorly it's really sad to watch. I don't think Jeff Kaplan was a great game director. > The story of Activision Blizzard is monetization for the sake of monetization alone, and management decisions formed solely on the basis that they sound good to other managers. Overwatch had the pleasure of being shielded by Jeff Kaplan You've convinced yourself of a very flowery narrative about Overwatch and Jeff Kaplan that I just don't think is based in reality. It's pretty bad from a content standpoint, terrible from a balance standpoint, doing horribly as an esport, about to pump out a "sequel" that is actually just fluff content. I think it's about as mismanaged as I can imagine.
- jrockway 5y agoI don't think Jeff had much involvement in the esports aspect. He seems like he wanted to make a game for casual gamers just having fun with friends, but Activision wanted the sponsorship revenue from an esports league. Despite all odds, they did make something that the best professionals in the world can play, while still being fun for people that have no idea what's going on. I tried to get into Overwatch League, but found it hard to watch. All the rich colors and scenery of the game drowned out by the ugly monochrome of team colors. All the rich sound effects of the game drowned out by the world's most annoying casters. (Seriously, who hired these people!? Are real sports like this?) All the while not fixing obvious UI bugs (you will be watching first person through someone's camera and it will say "STOP THE PAYLOAD" at the top, but that person is actually pushing the payload). If they tried to make it bad, they did a great job. I don't think Jeff was at the controls pushing to erase his artists' choice of colors and sound. I think he did the minimum required to not get fired, and it shows there. Jeff's a good dude, and I do worry about the future of the game without him. I can easily see a world where they don't even let normal people play the game, and they just make you subscribe to watching vetted pros play the game.