They probably picked a poor audience for the announcement. By nature, those present were never going to be all that receptive to a new mobile-first game. Slight

They probably picked a poor audience for the announcement. By nature, those present were never going to be all that receptive to a new mobile-first game. Slightly better venues would have been either E3 or PAX, where the audience doesn't consist almost exclusively of hardcore fans of their more traditional offerings.