They're refunding every affected treadmill and they can't sell treadmills until they design a new model. It doesn't matter what "anyone considering a PTON" thin

They're refunding every affected treadmill and they can't sell treadmills until they design a new model. It doesn't matter what "anyone considering a PTON" thinks. About 125,000 units at $4,000 each plus the overhead costs of dealing with the whole issue. So $500 million just on the recall, not to mention the liability on any suits for existing injuries and deaths, the brand damage, the delay before they can sell a new product, the loss of content subscriptions from people who no longer have a unit... Those subscriptions are really where they planned on making money. It's a good chunk of change. It's on the order of a six months to a year of revenue. Any company that suddenly loses a year of revenue is going to see a big hit.