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Brands have value insofar as the consuming public recognize those brands, right? I'd wager that Diablo is most famous for the first two games which both came o
by freshair 5y ago
Brands have value insofar as the consuming public recognize those brands, right? I'd wager that Diablo is most famous for the first two games which both came out 20 years ago, and that the enthusiast segment of the market recognizes this brand more than the casual segment (who, by nature of being casual, know less about historic games.) In the enthusiast/pc segment of the market, Diablo may still be a valuable brand. But in the casual/mobile segment of the market, the Diablo brand is relatively unknown and relatively worthless.
Trying to sell games to mobile/casual gamers is fine, but they probably should have invented a new brand for the purpose (like they did with Hearthstone) instead of burning an old brand for little gain.
- mywittyname 5y agoYou'd be surprised at the cache that old IPs have with young people who've never played them before. Young people have still heard about the legendary games from places like YouTube but may not have the capability to play them.
- ramblerman 5y ago> You'd be surprised at the cache that old IPs have with young people who've never played them before. This is obviously what the bliz heads thought, but I doubt it's true tbh. That legendary status lives in our head, and isn't necessarily translated because people hear about it. You can't inject nostalgia by describing it.
- dleslie 5y agoPrecisely; when consumers think of Diablo, what images conjure up? I expect segments: 1. What's Diablo? 2. Diablo 2 was great! 3. I played Diablo 3 but tired of it...