ETL is a term that dates back to the 70s, and is familiar to anyone who is doing any medium to large scale database management. I'm not saying that everyone has

ETL is a term that dates back to the 70s, and is familiar to anyone who is doing any medium to large scale database management. I'm not saying that everyone has to know about relational databases, but to treat the _relational database_ and its attendant terms as out of the mainstream and "buzzwords" is just weird.