3 ms·
I wonder if companies that do a recall because their product killed someone are more likely to intentionally make future product recalls about minor things so t
by cwkoss 6y ago
I wonder if companies that do a recall because their product killed someone are more likely to intentionally make future product recalls about minor things so that the public will associated "brand + recall" with something less morbid.
- dqv 6y agoI only speculate but yes I think companies and other public figures use "PR hacking" just like this to try to shake associations with bad press. This case is slightly different to me, though, because Ikea just had a huge reckoning with the falling dressers. They definitely don't want another blow to their reputation on product safety.