Isn't this really close to the mantra of many people here: "Do things that don't scale"? If you're trying to grow your photography business you obviously can't

Isn't this really close to the mantra of many people here: "Do things that don't scale"? If you're trying to grow your photography business you obviously can't do it for free forever, but you probably do some high profile jobs for cheap or even free if you think the longer term pay-off is there. I actually think Netflix will get a much better photographer paying nothing then they would if they paid low or average rates. The value alignment is much closer with the former.