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I went to http://riskref.com http://riskref.com and I think I found the right site (based on your description of it). However, after looking at the site I foun

by dadads 15y ago

I went to http://riskref.com http://riskref.com and I think I found the right site (based on your description of it). However, after looking at the site I found the description of the service a little vague. I'm not entirely sure if "life-changing disasters" refers to things like earthquakes/tornadoes, stolen identities, or perhaps car accidents? I basically didn't understand what you are trying to do, and all I see is an e-mail entry form which I'm hesitant to fill-in (because I don't know what I'm signing up for).

hart 15y ago
Glad you found the site. Your feedback is immensely helpful! We've been struggling a bit by being too general. I think I need to revise the language to be more focused for the tech-savvy parent segment that we're targeting as our early adopters. Your feedback makes it clear that our current iteration lacks proper customer segment focus and doesn't sell the benefits well enough to compel you to take a chance on signing up. Thanks for this valuable insight, dadads.