Most people can tune out adverts they're not interested in extremely well. When you buy a photography magazine, it might have 20% of the pages covered by adver

Most people can tune out adverts they're not interested in extremely well. When you buy a photography magazine, it might have 20% of the pages covered by advertising. I'd say most people buying the magazine find them useful. Maybe only 1% convert to a sale, but I'd say the majority of people find the adverts useful. Also, it's not a black and white thing between "content" and "advertising". For example, quite often adverts in digital camera magazines are handy for me because they show me new products or lenses I didn't know about - Those adverts are 'content'. I'm not going to convince anyone who hates advertising to open their mind a little though, so I'll retire happily to my ad-supported magazines, and ad-supported websites.