> I don't understand why anyone would pay that kind of money to get stuck in a proprietary ecosystem with a monthly fee. Because they believe they are getting

> I don't understand why anyone would pay that kind of money to get stuck in a proprietary ecosystem with a monthly fee. Because they believe they are getting value through the some combination of equipment, exercise, leadership and community. It has worked for a long time, most recently with BeachBody, Peleton, and now Apple Fitness+. When you take a minute to understand why it works, you can quibble about the cost, but there's no denying that the customers are happy with what they are buying. Nobody is bamboozled into these business models.