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Even taking every potential legal/regulatory consequence out of the equation I think it was a terrible strategy. Their target market is healthy, wealthy millenn
by elliekelly 6y ago
Even taking every potential legal/regulatory consequence out of the equation I think it was a terrible strategy. Their target market is healthy, wealthy millennial/Gen X people who don’t have a lot of free time. Parents don’t have a lot of free time and wealthy people who aren’t parents usually have pets. I would venture to guess 95% of their customers have a child, a pet, or both. To risk being seen as a company that plays fast and loose with the one thing their customers love more than anything else in the world is foolish.