In mu opinion, enterprise product space is one of the weird space ever. Having seen tons of tools from big data to devops tools, it is all about marketing and m

In mu opinion, enterprise product space is one of the weird space ever. Having seen tons of tools from big data to devops tools, it is all about marketing and more importantly hardcode sales. Another things that I observed is that no body gets fired for buying enterprise products. In the famous saying, "No body gets fired for buying IBM", these days you can replace IBM with any enterprise product company because they are using the same playbook. Another thing I have started observing is that startup who actually start with solving real problem from scaleups and midmarket, has to deploy a playbook like IBM, Oracle to win market share in Enterprise. However, I am truly optimistics about the new trend of consumerization of enterprise as that starts democratizing these purchasing decisions and gives purchasing decision power to the dev themselves.