I guess they're anthropomorphizing "the industry", treating all of them as responsible for what any of them do. But to steelman this viewpoint, industry should

I guess they're anthropomorphizing "the industry", treating all of them as responsible for what any of them do. But to steelman this viewpoint, industry should be unsurprised that consumers are filtering out UTM in the process of filtering everything, just as consumers should be unsurprised that the industry does what it does.