4 ms·
These systems are highly scalable and ad buyers commonly use programmatic ad buying to test many combinations
by ljlolel 5y ago
These systems are highly scalable and ad buyers commonly use programmatic ad buying to test many combinations
- londons_explore 5y agoProgrammatic ad buying still requires each creative be approved on most ad networks. This technique would require billions of creatives, most of which would never even be used. I can see how ad networks may not want to take on that...
- londons_explore 5y agoThey aren't that scalable though. For example, every ad system I've worked on requires every ad creative in RAM. Having an ad creative with each combination of a life event, job title, interest, and city might be 100 bytes * 10 life events * 1000 job titles * 1000 interests * 1000000 towns/cities = 1000 TB of RAM. That needs duplicating in every ad serving datacenter. (say 20 for facebook) Will facebook be dedicating 20000TB of RAM to signals ad campaign? Thats $86 Million for the hardware alone. I think not...