I think there's a problem worth solving here. With the DNS, people didn't have to bother remembering IP addresses or even know what they mean. With search engin

I think there's a problem worth solving here. With the DNS, people didn't have to bother remembering IP addresses or even know what they mean. With search engines, people no longer have to bother remember URLs or even know what they mean. That's a good thing, IMHO. All we need now is to create a syntax for "internet identifiers" which is instantly recognizable as such. Enter ... drumroll ... @burrito.catering? The choice of generic words like "burrito" and "catering" is a marketing decision. The original example was mostly a placeholder.