Each slide is narrated with an option to like it or start a unique conversation or share that single slide to people who are interested in what you think is int

Each slide is narrated with an option to like it or start a unique conversation or share that single slide to people who are interested in what you think is interesting. Each slide also gets its own analytics so he can see how well they individually perform (after all, he's in advertising). The medium is more than fine for what he's posting, it's an important message and Twitter is for better or worse how many important messages get around these days.