3 ms·
I appreciate all the work you did at Highrise, but after DHH+JF announced they were going to sell it because it was a distraction & renamed 37 Signals to Baseca
by kondro 5y ago
I appreciate all the work you did at Highrise, but after DHH+JF announced they were going to sell it because it was a distraction & renamed 37 Signals to Basecamp, it was difficult to keep using the product… even when they decided they didn't want to sell.
The way in which DHH announced the _conversation_ he had with Salesforce was a thing of amazement all of its own.
- nate 5y agoThank you. Oh for sure. (for people not familiar) So we took Highrise over a bit after that announcement, and that was almost an impossible thing to overcome. It was hemorrhaging customers. It was always a turnaround project. Our biggest task for the first couple years was just trying to erase the "marketing" that we had shut down already.