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Correct me if I'm wrong, but I suspect you misunderstand the purpose of all those recipes with ~2000 words of ramble followed by ~300 words of actual recipe. Th
by alvah 5y ago
Correct me if I'm wrong, but I suspect you misunderstand the purpose of all those recipes with ~2000 words of ramble followed by ~300 words of actual recipe.
The 2000 words of fluff isn't for the reader, it's 100% for the search engine. It's required to provide enough room to crowbar in the required keywords without triggering an over-optimisation penalty. All in the name of getting it ranked in the SERPs, so people will actually read the ~300 words, or at least click on an ad or two.
Unfortunately this is where search engine algorithms have taken us, for now at least.