I would say I am a huge movie buff / goer in comparison to my friends, but even I don't think I could justify $50/month for this service. Can I opt in/out of th

I would say I am a huge movie buff / goer in comparison to my friends, but even I don't think I could justify $50/month for this service. Can I opt in/out of this per month based on what I see coming up on imdb.com? There would be very few months where there are enough movies I would like enough to go see 5 movies (say $10/movie * 5 movies a month) which would warrant me going to see in a theater. Even since AMC even dropped weekly prices to $5 or $7.50 a movie during the week, I have been going more than I ever have before, but I don't see this taking off at all. $50 is just too much of a flat fee. IMO I don't think you can compare this to gyms, as you can't wait an extra month or two and pirate your local gym equipment in HD x264, like most people do with movies who don't want to spend the money, unfortunately. The only way this would be viable is if they could stream movies which are currently out to people in their houses at the exact same time in HD to their homes. People do not want to leave their house, or work out their schedule now days to go to the movie unless it is really worth it. There are not enough movies coming out per month worth leaving the house for a flat fee of $50/month.