My work is in IP cameras so I'm aware of these tradeoffs. I guess what I didn't expect is that Google could design their own encoder IP to beat the current of

My work is in IP cameras so I'm aware of these tradeoffs. I guess what I didn't expect is that Google could design their own encoder IP to beat the current offerings with a big factor at the task of general video coding. I guessed that Google actually built an ASIC with customised IPs from some other vendor. But maybe Google did do just that?