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From the article: "In the end, he generated about 700 variations of the phrase on t-shirts, and put them up on Amazon."

• crtasm 5y ago
  700 "Keep Calm and ___" shirts, they also generated 22 million "___ a ___ who ___ and __ " style ones for their catalog and listed 550k of them on Amazon.
  • rootusrootus 5y ago
    All of the examples shown in the article were of the "keep calm and ___" variety. With 550K more in the catalog, I imagine there were plenty of wild ones.
  • tornato7 5y ago
    With four options he may have only had to check a few hundred words. 68^4 ~= 22 million