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Where did you get the number 700? The article says they had 22 million shirts

• dorkwood 5y ago
  From the article: "In the end, he generated about 700 variations of the phrase on t-shirts, and put them up on Amazon."
  • crtasm 5y ago
    700 "Keep Calm and ___" shirts, they also generated 22 million "___ a ___ who ___ and __ " style ones for their catalog and listed 550k of them on Amazon.
    • rootusrootus 5y ago
      All of the examples shown in the article were of the "keep calm and ___" variety. With 550K more in the catalog, I imagine there were plenty of wild ones.
    • tornato7 5y ago
      With four options he may have only had to check a few hundred words. 68^4 ~= 22 million