This is a charity auction, a common way for charities to get donations. The purchase can make sense for the buyer because they get the good will of the donation

This is a charity auction, a common way for charities to get donations. The purchase can make sense for the buyer because they get the good will of the donation, and they get an NFT potentially they could resell later that could be valuable because it is saving lives. The only thing the NFT directly does is mathematically prove to some future buyer that this NFT is the original and not a forgery. And it makes sense for Noora because of all the hype and money being spent on NFTs. If they were auctioning off a signed physical binder of the same report it would probably sell for a lot less even though it is effectively the same thing.