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This isn't shocking at all. If anything, it makes me want to make a business account so I can see first hand what targeting criteria would be available to me.

This isn't shocking at all. If anything, it makes me want to make a business account so I can see first hand what targeting criteria would be available to me. I'm not an FB user, but I might as well be, since I have an Instagram account that I mindlessly scroll from time to time.

fgonzag 5y ago
You don't need a business account but you do need a personal account (or rather a personal account can be a business acct). The targeting is relatively specific. Think of a (general) category and it'll be available. I use it for bars and restaurants at a local level, and the granularity is quite nice vs other media (target people who like bars or restaurants, are into music, are into drinks, are into cocktails, are into concerts currently in the city or who are traveling to this city) It really helps a small budget go a long a way, assuming the stats they give are correct.
- ska 5y ago
  > assuming the stats they give are correct. And herein lies the rub.
xmprt 5y ago
I'd be surprised if there weren't different tiers of advertising accounts just to prevent normal people from having access to this. For example, you have to spend at least $10k before you get the next level of targeted information.
- SmellTheGlove 5y ago
  So you're saying Tom Cruise can probably target ads better than I can? In all seriousness, I wouldn't doubt that either - spend more, target more. But based on the screenshots someone else posted up a bit, it's pretty granular (I presume) by default.
Rebelgecko 5y ago
Even without a business account, you can click the 'why are you showing me this ad' button on FB and it'll give you similar text (although sometimes it's more vague depending on how the ad is targeted)
capableweb 5y ago
> If anything, it makes me want to make a business account so I can see first hand what targeting criteria would be available to me. Here are some examples: https://imgur.com/a/7YVH3ch https://imgur.com/a/7YVH3ch There are likely thousands more, that's just the browsing section.
- SmellTheGlove 5y ago
  Damnit. That is very granular.
octocop 5y ago
If you can't beat them, join them

fgonzag 5y ago

You don't need a business account but you do need a personal account (or rather a personal account can be a business acct). The targeting is relatively specific. Think of a (general) category and it'll be available. I use it for bars and restaurants at a local level, and the granularity is quite nice vs other media (target people who like bars or restaurants, are into music, are into drinks, are into cocktails, are into concerts currently in the city or who are traveling to this city) It really helps a small budget go a long a way, assuming the stats they give are correct.

ska 5y ago
> assuming the stats they give are correct. And herein lies the rub.

xmprt 5y ago

I'd be surprised if there weren't different tiers of advertising accounts just to prevent normal people from having access to this. For example, you have to spend at least $10k before you get the next level of targeted information.

SmellTheGlove 5y ago
So you're saying Tom Cruise can probably target ads better than I can? In all seriousness, I wouldn't doubt that either - spend more, target more. But based on the screenshots someone else posted up a bit, it's pretty granular (I presume) by default.

Rebelgecko 5y ago

Even without a business account, you can click the 'why are you showing me this ad' button on FB and it'll give you similar text (although sometimes it's more vague depending on how the ad is targeted)

capableweb 5y ago

> If anything, it makes me want to make a business account so I can see first hand what targeting criteria would be available to me. Here are some examples: https://imgur.com/a/7YVH3ch https://imgur.com/a/7YVH3ch There are likely thousands more, that's just the browsing section.

SmellTheGlove 5y ago
Damnit. That is very granular.

octocop 5y ago

If you can't beat them, join them