> I realized the strength of diamonds product branding No, that's not it. Diamonds are conspicuous status signaling. It's a very human, even animal drive. DeB

> I realized the strength of diamonds product branding No, that's not it. Diamonds are conspicuous status signaling. It's a very human, even animal drive. DeBeers gets a lot of hate, and much of it deservedly so, but they tapped into and exploited our nature - they didn't create it.