Such an improvement over fishbricks: > Birdseye developed a novel freezing technique...but when used on fish, the method created large blocks of intermingled f

Such an improvement over fishbricks: > Birdseye developed a novel freezing technique...but when used on fish, the method created large blocks of intermingled fillets that, when pried apart, tore into “mangled, unappetizing chunks” .... The fishing industry tried selling the blocks whole, as fishbricks. These were packaged like blocks of ice cream, with the idea that a housewife could chop off however much fish she wanted that day. What a world.