I agree with novel marketing, but I'm rather less convinced by the long run implications of what this purports to actually do The purpose of an NFT, after all,

I agree with novel marketing, but I'm rather less convinced by the long run implications of what this purports to actually do The purpose of an NFT, after all, is to create some sort of symbolic representation of something you've paid for, and allow other parties to buy that representation from you without involving any third parties. It doesn't really have any other appeal except as signalling; in this case it supposedly signals your generosity. Or more specifically, it enables someone to signal that they have donated a lot of money to Noora Health and then try to recover that cash by selling it to someone else who wants to signal that they have donated to Noora Health without the inconvenience of actually donating to Noora Health. The actual recipient of donations doesn't sound like the sort of entity which needs to be disintermediated from donation signalling, and I'm not sure long run philanthropic expenditure is going to be increased by the notion that you get that money back from some other guy who wants to look like a philanthropist donating to you instead of the cause...