I used to run the tech side for a couple of UK-based aid organisations (just out of college - basically database management and home brewed campaign work.) We

I used to run the tech side for a couple of UK-based aid organisations (just out of college - basically database management and home brewed campaign work.) We had terrible marketing response once we left a core base of existing donors - getting new donors in the door for a non-profit was (at least for us) a constant challenge. However, once some external event (sadly some horrific disaster) occurred we would see a spike in willing donors. So this looks like a non-horrific external event - something that might make (at 2 million dollars very rich) rich donors dig deep and contribute. Great - taking money from the wealthy and putting it to good use is a perfect use of anyone's time and effort, I hope they raise twice what they expect. Whatever you think of NFTs, I don't care - take advantage of any opportunity to increase your donor base - its tough enough out there :-)