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I don't follow you. Microsoft only dabbles in specific hardware. Where they do, they're fully integrated like the surface or the xbox. If you're talking abou
by jayd16 6y ago
I don't follow you. Microsoft only dabbles in specific hardware. Where they do, they're fully integrated like the surface or the xbox.
If you're talking about things where Microsoft just makes the software, aren't they still winning over the Mac?
- neogodless 6y agoSince I agree with you and don't have a new point to make, I just want to expand on yours. Consoles - Apple doesn't compete here. Microsoft is competitive. Smartphones / tables - Microsoft lost here, Apple competes against Google and various hardware makers instead. They probably win in US market share and net profits, but not global share. Computers / operating systems - Microsoft still dominates in market share over Apple. Opinions vary (strongly) between which is best, but more people buy computers with Windows than computers made by Apple. Watches, air tags, etc. - Microsoft doesn't compete here. Accessories - no clue about market share, but I do think Microsoft makes some pretty good keyboards and mice.
- zepto 6y agoYou are looking at today - this is about the history. In 2002, Microsoft was the dominant force in consumer electronics because everyone assumed they needed ‘PC compatibility’ or even to integrate Windows CE. If you worked in the industry then, Microsoft was discussed in every meeting and was a major player in standards bodies. That started to change with the introduction of the iPod.
- jayd16 6y agoBut those accessories aren't fully integrated Apple products so I don't really understand the point at all.
- zepto 6y agoI’m not talking about accessories. Also - Apple does in fact make most of the important accessories for their own products, and they leverage vertical integration when doing so. AirPods for example. Bluetooth - the consortium solution wasn’t good enough, not were Bluetooth chipsets. Apple didn’t need to wait for standards changes or persuade a vendor to make anything for them.