You’re just proving my point further - you provided a link to an article more than a decade old that has links to articles even older than that. I would really

You’re just proving my point further - you provided a link to an article more than a decade old that has links to articles even older than that. I would really like people to learn about the industry because it would cut down on the inane comments in HN stories like this. The fact that you still hold DeBeers accountable shows your lack of knowledge - they don’t advertise any more AND they don’t have a monopoly AND they’re not even the #1 diamond producer any more. “Produce nothing but feelings” — that’s called advertising. Same as Coke, BMW and Tumi.