6 ms·
Google buying Doubleclick helped them crush the ad market for publishers. Number of acquisitions is interesting, though, because you can also phrase it as "num
by mrkurt 5y ago
Google buying Doubleclick helped them crush the ad market for publishers.
Number of acquisitions is interesting, though, because you can also phrase it as "number of potentially viable independent companies that no longer exist". We are better off with more independent companies.
- dageshi 5y agoThey all learned from MS. MS tried to buy Netscape but didn't offer enough and got turned down. So MS set out to use its position to boost its own browser instead, anti-trust followed because it was obvious MS was using its position to muscle out an independent company. For the big Tech companies now, small acquisitions are win win wins, they get the people, they get whatever was developed and they permanently avoid Microsofts Netscape situation. That being said, I'm guessing no small number of these startups were setup with the express purpose of being bought out like this.
- pjmorris 5y ago> For the big Tech companies now, small acquisitions are win win wins, they get the people, they get whatever was developed and they permanently avoid Microsofts Netscape situation. I have a theory that this is why MS treats its research division staff and interns so well. It reduces the amount of competitive pressure MS would face if they were all working elsewhere/on their own startups.