I would go further and state that many legitimate apps are not any better than some spam. While they may present these apps as providing some sort of service,

I would go further and state that many legitimate apps are not any better than some spam. While they may present these apps as providing some sort of service, they also collect data that they have no right to. That being said, many illegitimate apps are based upon pure misrepresentation. It sounds like that is the type of app that Google's press release was targeting, rather than the nebulous area where most people have differing opinions on what is legit or otherwise.