> Why do some sneakers sell for thousands? It is all about the attached backstory. Two identical shoes, but one was owned by a celeb. It's mostly artificial sc

> Why do some sneakers sell for thousands? It is all about the attached backstory. Two identical shoes, but one was owned by a celeb. It's mostly artificial scarcity, even sneakers that weren't personally worn by a celebrity sell for thousands when they are of a limited run with particular high demand. Throw in scamming as a service, the FOMO marketing that has become ever-present, and the result is brands being able to charge absurd prices for mundane items.