While this is a great step forward, let's not ascribe too much to it just yet. Pandora's niche is cheap, impulse-buy jewelry, a lot of it under $100, so diamon

While this is a great step forward, let's not ascribe too much to it just yet. Pandora's niche is cheap, impulse-buy jewelry, a lot of it under $100, so diamonds rarely feature anyway and few people would buy their engagement rings there. It'll take Tiffany switching to synthetics to make De Beers really start crapping their trousers.