Perhaps mimetism. Do you lump say all fashion under that category as well? I think there is an unofficial "pecking order" of society. People treat you differen

Perhaps mimetism. Do you lump say all fashion under that category as well? I think there is an unofficial "pecking order" of society. People treat you differently if you roll up in a new Mercedes vs a new Honda. If your purse is a Louis Vuitton or a Walmart brand. They all functionally do the same thing, but society uses these things to lump people into camps. In that same regard, I've seen women who are not materialistic seem embarrassed to show off their modest ring which is wrong. I think a lot of people treat engagement rings in the same way as designer bags, and nice cars. We can say it doesn't matter, but if society ranks you differently I think it does matter on some level.