I had a similar conversation and I think you're spot on with "conditioning". I don't even think it is about luxury, necessarily. It's literally just how middle

I had a similar conversation and I think you're spot on with "conditioning". I don't even think it is about luxury, necessarily. It's literally just how middle class+ white women grow up in the United States. I can't necessarily fault someone for making those kinds of emotional choices after being bombarded with that idea their entire lives. Totally agree with your campaign idea too. I think a lot of it is social signaling and if there was enough of a big movement against them, diamonds would be "canceled" pretty quickly. Social pressure is one of the great guiding forces we have (for better and for worse).