The BBC are one of the only organisations I have some sympathy for in this department. They are obliged to show value for money to the taxpayer and their budget

The BBC are one of the only organisations I have some sympathy for in this department. They are obliged to show value for money to the taxpayer and their budget is constantly under attack, despite a more or less universal acceptance they what they do is worthwhile. Even if they wanted to be cynical, they aren't in a position to monetize any data they collect anyway and it would be used as a stick to be them with if they were caught doing it.