4 ms·
>The societal answer is at least two months. Might be an American thing? My parents spent about 1 month worth of my dad's salary on two wedding rings a long ti
by rndgermandude 5y ago
>The societal answer is at least two months.
Might be an American thing? My parents spent about 1 month worth of my dad's salary on two wedding rings a long time ago. My dad actually wanted to buy a far more expensive ring for my mom, but she insisted to keep it simple and "cheap" and "unproblematic" to wear. Same story in the rest of the family.
Friends (usually a lot younger than my parents) spend even less on rings, I'd estimate 400-600 EUR per ring from what I keep hearing.
I've heard about that two months rule before, in American TV shows and movies, never thought about it. Now I wonder if it's really an American thing, or if people around me are just cheapskates :P
- dboreham 5y agoIt's an American rich person thing.
- lotsofpulp 5y agoIt's the opposite in my opinion. The richer the social circle, the less people care about stuff like diamonds or 2 months salary (which I never even heard of outside of online discussions). A diamond ring is barely a notable expense for a dual six figure earning couple.
- astura 5y ago>(which I never even heard of outside of online discussions). Here's some ads from the 1980s advocating for two months salary - https://ichef.bbci.co.uk/news/976/media/images/74843000/jpg/_74843895_2-months.jpg https://ichef.bbci.co.uk/news/976/media/images/74843000/jpg/... http://cdn.cavemancircus.com//wp-content/uploads/2020/08/diamond.jpg http://cdn.cavemancircus.com//wp-content/uploads/2020/08/dia... https://yourdiamondteacher.com/wp-content/uploads/2018/03/De-Beers.jpg https://yourdiamondteacher.com/wp-content/uploads/2018/03/De...
- lotsofpulp 5y agoI'm sure the jewelry businesses were peddling it, but I don't recall it ever being mentioned amongst people as if it were a cultural thing. Then again, maybe women talk about this kind of stuff, whereas men don't.
- andrewzah 5y agoI have not once heard this being mentioned as a metric. Most people I know don't really care at all (I'm 25 for reference), since they generally don't have the money to waste on such frivolous purchases.
- astura 5y agoYeah it's probably a generational thing, I grew up pre-internet and that's the time I heard people talk about "X months salary." - pre-internet.
- AtlasBarfed 5y agoI saw some ads for three recently. Oh, they are being sneaky and getting into news too: https://www.cnbc.com/2020/02/13/why-you-dont-need-to-spend-three-months-salary-on-an-engagement-ring.html#:~:text=The%20three%2Dmonth%20rule%20stems,salary%20on%20his%20wife's%20ring https://www.cnbc.com/2020/02/13/why-you-dont-need-to-spend-t....
- klmadfejno 5y agoI'd say more of a generational thing
- literallycancer 5y agoRich people don't work. Seems more like some sort of "aspirational spending".
- deleted 5y ago[deleted]
- astura 5y agoIt's a marketing thing, it was made up by the industry. https://www.bbc.com/news/magazine-27371208 https://www.bbc.com/news/magazine-27371208 >These two achievements - making the diamond ring an essential part of getting married and dictating how much a man should pay - make it one of the most successful bits of marketing ever undertaken, says Dr TC Melewar, professor of marketing and strategy at Middlesex University. >"They invented a tradition which captured some latent desire to mark this celebration of love," he says. Once the tradition had been created, they could put a price on it - such as a month or two's salary. And men, says Melewar, would pay whatever was expected because it was a "highly emotive" purchase. Of course, it's all optional, jewelery purchases are not a mandatory part of getting married, I (heterosexual woman) have been married for a decade and neither of us purchased any sort of jewelery.