Your comment proves the point on marketing; diamonds are not actually that rare, a lot of the scarcity is marketing plus control of supply by De Beers & others.

Your comment proves the point on marketing; diamonds are not actually that rare, a lot of the scarcity is marketing plus control of supply by De Beers & others. In fact, Diamonds are some of the most common gems in nature! https://www.gemsociety.org/article/are-diamonds-really-rare/ https://www.gemsociety.org/article/are-diamonds-really-rare/