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This research falls short. Would "small caps" brand names mean a premium product with mass-market appeal?
by gjvc 6y ago
This research falls short. Would "small caps" brand names mean a premium product with mass-market appeal?
- skibz 6y agoI think there's also something to be said about the way typography is employed in conveying a brand's identity. Personally, I've noticed that brands that wish to be perceived as premium tend to use serif typefaces, while other non-premium brands may end up using a sans-serif typeface.