3 ms·

If your engagement strategy relies on users typing in your domain name you need to sue whatever time displaced guru faxed you their internet marketing manual

walrus01 6y ago
Not my point at all, rather, that a well chosen domain name that's immediately recognizable as such, and a part of the corporate identity and trademarks, is an essential part of having an Internet presence. Also ultimately your domain name and wherever its MX record points to is the start of authority for setting up official business accounts with all of the popular social media promotion channels (you sure aren't letting your social media people run the company instagram page from an account linked to their personal gmail accounts, are you?) By no means would I say that people should ignore all the other ways of driving traffic to a company's online marketing presence, via all other modern means of social media (instagram, tiktok, facebook, twitter, whatever is the new hot thing of the current year). And having a dedicated app, partnership with third party food ordering services if you're something like a burrito delivery service.
- dkersten 6y ago
  > you sure aren't letting your social media people run the company instagram page from an account linked to their personal gmail accounts, are you? If you're running a burrito truck, there's a good chance this is exactly what's happening.
  - walrus01 6y ago
    In the theoretical example I didn't literally mean a burrito truck, but a silly example of "I'm running a business in $marketsegment and I'm going to print all my company vehicles with $companynameurlrelatedtomarketsegment". The burrito part was chosen as a placeholder much as we might use Alice, Bob, Charlie in a discussion of cryptosystems.
    - dkersten 6y ago
      I think my statement holds for most small non-tech businesses. Many of them have companyname@gmail.com business email addresses and while I hope their social media accounts are at least registered from that email account, I wouldn't be surprised if many are linked to a personal account. That is, if they have a dedicated email account for the business at all. Especially with older non-tech-savvy small business owners, there's a chance they just use whatever email address someone made for them.

walrus01 6y ago

Not my point at all, rather, that a well chosen domain name that's immediately recognizable as such, and a part of the corporate identity and trademarks, is an essential part of having an Internet presence. Also ultimately your domain name and wherever its MX record points to is the start of authority for setting up official business accounts with all of the popular social media promotion channels (you sure aren't letting your social media people run the company instagram page from an account linked to their personal gmail accounts, are you?) By no means would I say that people should ignore all the other ways of driving traffic to a company's online marketing presence, via all other modern means of social media (instagram, tiktok, facebook, twitter, whatever is the new hot thing of the current year). And having a dedicated app, partnership with third party food ordering services if you're something like a burrito delivery service.

dkersten 6y ago
> you sure aren't letting your social media people run the company instagram page from an account linked to their personal gmail accounts, are you? If you're running a burrito truck, there's a good chance this is exactly what's happening.
- walrus01 6y ago
  In the theoretical example I didn't literally mean a burrito truck, but a silly example of "I'm running a business in $marketsegment and I'm going to print all my company vehicles with $companynameurlrelatedtomarketsegment". The burrito part was chosen as a placeholder much as we might use Alice, Bob, Charlie in a discussion of cryptosystems.
  - dkersten 6y ago
    I think my statement holds for most small non-tech businesses. Many of them have companyname@gmail.com business email addresses and while I hope their social media accounts are at least registered from that email account, I wouldn't be surprised if many are linked to a personal account. That is, if they have a dedicated email account for the business at all. Especially with older non-tech-savvy small business owners, there's a chance they just use whatever email address someone made for them.