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Could you speak a little more about your impression of the company while you were there? I know you didn't want to talk about it after you left, but so many of

Could you speak a little more about your impression of the company while you were there? I know you didn't want to talk about it after you left, but so many of us are/were curious, especially as to how Basecamp's private image compares to its public image.

nate 5y ago
It's tough to get it all down here in a comment. Maybe now this is all out I'll share more in some channels soon. I will say that last comment in Casey's article: “They don't want to deal with people, which is something you have to do as a manager … Jason and David just threw us away.” That could easily have been written from someone at Highrise. (It wasn't. But it could have been) We killed ourselves to turn that thing around. And it hurt. Some of this coming out I can definitely empathize with and concur with what people experienced. Thanks for asking.
- whitepoplar 5y ago
  Thanks Nate, I really appreciate the reply, and just want to say how much I appreciate your (and your team's) work on Highrise. You poured everything into it and it's sad to read what happened at the end.
- jf 5y ago
  Thanks for sharing your viewpoints Nate. I appreciate that you’re willing to tell stories in public that most people would only tell over beers
- kondro 5y ago
  I appreciate all the work you did at Highrise, but after DHH+JF announced they were going to sell it because it was a distraction & renamed 37 Signals to Basecamp, it was difficult to keep using the product… even when they decided they didn't want to sell. The way in which DHH announced the _conversation_ he had with Salesforce was a thing of amazement all of its own.
  - nate 5y ago
    Thank you. Oh for sure. (for people not familiar) So we took Highrise over a bit after that announcement, and that was almost an impossible thing to overcome. It was hemorrhaging customers. It was always a turnaround project. Our biggest task for the first couple years was just trying to erase the "marketing" that we had shut down already.

nate 5y ago

It's tough to get it all down here in a comment. Maybe now this is all out I'll share more in some channels soon. I will say that last comment in Casey's article: “They don't want to deal with people, which is something you have to do as a manager … Jason and David just threw us away.” That could easily have been written from someone at Highrise. (It wasn't. But it could have been) We killed ourselves to turn that thing around. And it hurt. Some of this coming out I can definitely empathize with and concur with what people experienced. Thanks for asking.

whitepoplar 5y ago
Thanks Nate, I really appreciate the reply, and just want to say how much I appreciate your (and your team's) work on Highrise. You poured everything into it and it's sad to read what happened at the end.
jf 5y ago
Thanks for sharing your viewpoints Nate. I appreciate that you’re willing to tell stories in public that most people would only tell over beers
kondro 5y ago
I appreciate all the work you did at Highrise, but after DHH+JF announced they were going to sell it because it was a distraction & renamed 37 Signals to Basecamp, it was difficult to keep using the product… even when they decided they didn't want to sell. The way in which DHH announced the _conversation_ he had with Salesforce was a thing of amazement all of its own.
- nate 5y ago
  Thank you. Oh for sure. (for people not familiar) So we took Highrise over a bit after that announcement, and that was almost an impossible thing to overcome. It was hemorrhaging customers. It was always a turnaround project. Our biggest task for the first couple years was just trying to erase the "marketing" that we had shut down already.