As a marketer, I love this study because it's a variation on the "Make people think they are thinking and they love you. Make them think and they'll hate you."

As a marketer, I love this study because it's a variation on the "Make people think they are thinking and they love you. Make them think and they'll hate you." concept. You're working hard. On your feet all day but this study proves that you're going to outlive those people at corporate who are sitting at a desk all day. You're better than them. I can think of a lot of great products to market with this study like beer or DIY stuff. Here in the US, I would not be surprised to see this study touted by politicians looking for working class votes. Make people think they are exercising more than others and they'll love you. Make them exercise more and they'll hate you.