You’d be surprised at how arbitrary the process actually is. Clothing brands are first and foremost concerned with sourcing unique fabrics and materials, and th

You’d be surprised at how arbitrary the process actually is. Clothing brands are first and foremost concerned with sourcing unique fabrics and materials, and then building collections aiming for a certain style in connection to these materials and trends. The production of clothing is almost exclusively outsourced to asia, meaning clothing designers don’t actually have any say in how the garments are put together other than giving feedback to the prototypes sent from the factories. “Take this template, make the arms a bit longer and take off the breast pocket” type of feedback. A total redesign of women’s jeans with bigger pockets would mean a redesign of the clothing brand’s production model too. They would have to spend a lot on R&D, training, production and what not, so they just don’t bother.