Any ideas on the idea that progressive initiatives like this one take hold when a company runs out of ideas? Or at least if its core idea that lead to its inita

Any ideas on the idea that progressive initiatives like this one take hold when a company runs out of ideas? Or at least if its core idea that lead to its inital growth has been exhausted? Once that has happened, directors look at other ways to grow, and progressive initiatives is one way to hide from criticism that the company isn't growing as fast.